Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
[Page 175]Once we finish with fielding, the post-fielding step begins. Unless in some special situations, we do not collect any additional responses in post-fielding.
According to the structure of the core web survey process (Figure 1.1, Section 1.2), in the post-fielding chapter we discuss the activities of the following stages: data preparation (Section 4.1), preliminary results (Section 4.2) and data exporting and documentation (Section 4.3).
[Page 176]The criteria for separating the post-fielding step from advanced analyses, processing and valorization – which are outside of the core web survey process – are the focus on methodological issues instead of substantive ones and the integration of ICT support in the web survey software. Accordingly, certain activities related to post-fielding stretch beyond the core web survey process, either ...