The second edition of this popular text confirms the book’s status as an important forerunner in the field of visual methods. Combining the theoretical, practical and technical the authors discuss changing technologies, the role of the internet and the impact of social media. Presenting an interdisciplinary guide to visual methods they explore both the creation and interpretation of visual images and their use within different methodological approaches. This clear, articulate book is full of practical tips on publishing and presenting the results of visual research and how to use film and photographic archives. This book will be an indispensable guide for anyone using or creating visual images in their research.

Encountering The Visual

Figure 2.1 Samuel Finlak using an old sheet film camera, adapted to make several exposures on one sheet. Atta village, Adamaoua Province, Cameroon, 1984.

Figure 5

Photographer: John Fox

2.1 On television

This chapter raises some of the basic but sometimes unquestioned assumptions surrounding the visual image in Euro-American society in order to make the point that social researchers need to be aware of their own influences and orientations before they attempt research on the visual and visible aspects of culture and social life. This is especially true when conducting visual research outside one’s own society or with sections of society that may stand in a very different relation to public or private visual culture. For example, take television viewing in Britain. In the 1970s, the ...

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