Video Ethnography in Practice is a brief guide for students in the social disciplines who are required to produce an ethnographic video, the most significant new methodological technique in 21st century social analysis. The authors, both accomplished videographers, cover the basic techniques of creating a video that documents human culture and behavior with true stories of the process of videography throughout. This text shows how new technologies like smart phones, widely available video editing software, and YouTube, have turned video ethnography into something that is within reach of students in a conventional course framework.

Shooting

Now it’s time to start talking about how to make an ethnographic video. Of course, there’s more to it than merely picking up a camera and filming everything you see. This approach is known in the film world as hosing, as in pointing a garden hose in every direction to cover as much ground as possible. But there’s also a little less to it than you might imagine, which is to say, You Can Do This!

Every ethnographic study hinges on the quality of the ethnographer’s field notes, which comprise the bulk of the data available for analysis. Video ethnography is no different, except that it’s completely different. When doing video ethnography, your field notes consist of the audiovisual material you record with your ...

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