Video Ethnography in Practice is a brief guide for students in the social disciplines who are required to produce an ethnographic video, the most significant new methodological technique in 21st century social analysis. The authors, both accomplished videographers, cover the basic techniques of creating a video that documents human culture and behavior with true stories of the process of videography throughout. This text shows how new technologies like smart phones, widely available video editing software, and YouTube, have turned video ethnography into something that is within reach of students in a conventional course framework.


Once you start theorizing about what I’m doing, You stop observing what I’m doing.

Kettil Cedercreutz, Card Magician

On the way to becoming one of the most famous people in America, the comedian Jerry Seinfeld was interviewed on television. The host challenged him about his style of humor: “We got so much going on in the world . . . we got this war, the economy, crime.” Seinfeld did not usually discuss such matters. He loved observing the ordinary, placing everyday life at the center of attention: “Sure it’s all going on,” replied Seinfeld. “But it’s not happening right here, right ...

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