Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Analysing the Focus Group Relational and Technical Dimensions

Analysing the Focus Group Relational and Technical Dimensions

Usually, the analysis of focus groups concerns the content of group discussions. However, if the researcher conducts only this kind of analysis, he/she may underestimate a very substantial part of the information gathered.

Indeed, the focus group furnishes additional information in two dimensions:

  • The first dimension consists of the relationships that are established during a group discussion. The relational component comprises the specific information of the focus group. In this chapter, we will therefore propose some tools that help in analysing and enhancing the relational component of the focus group.
  • The second dimension is a technical-operational one. The focus group can indeed give reflective stimuli on the research path carried out and/or ...
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