Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Transcribing and Analysing the Focus Group Content

Transcribing and Analysing the Focus Group Content

After conducting a focus group, the researcher has a great deal of material available: the field notes, the sheets filled in by the observer, the socio-demographic information of the participants and the audio or video recording of the discussion sessions conducted. What is to be done with this material? In this chapter we will discuss how to analyse the content of the focus group empirical materials.

The first step is to make a good transcript and prepare the material for analysis, bearing in mind that all the documentation available becomes part of the data corpus. The second step is to consider what kind of strategy to adopt in analysing the material.

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