Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Designing Focus Group Tools

Designing Focus Group Tools

The term ‘focus group’ refers to the overall technique. The tools at the service of this technique are the discussion outline and all the strategies by which the moderator – the person who leads the collective debate (see Chapter 7) – supports the discussion and the interaction.

In this chapter, we will consider these tools. In detail, we will examine the discussion outline, identifying its main characteristics, and the probing techniques, distinguishing between them among strategies to stimulate discussion, strategies to clarify information provided by participants, and strategies to facilitate interaction.

Chapter goals

  • Knowledge: tools for supporting focus group discussion.
  • Applying knowledge and understanding: how to draft the focus group outline and the probing techniques used by the moderator to support ...
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