Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Choosing and Recruiting the Focus Group Participants

Choosing and Recruiting the Focus Group Participants

The group of participants is the main source of information for the focus group. How to choose and how to recruit participants are therefore crucial decisions.

These decisions are intended to bring out the particular social category around which the participants will have to be able to identify themselves in order to feel that they have not been invited in the meeting as individuals, but as members of a particular social group. At the same time, some criteria must be followed in setting up the discussion group in order to facilitate interaction among the participants and maximize the collection of high-quality information in the little time available.

In this chapter, we will explain ...

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