Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Mixing the Focus Group with Other Techniques

Mixing the Focus Group with Other Techniques

Sometimes, the research goals require the focus group to be combined with other collection techniques. In this case, the general research design can have the same characteristics described in the last chapter. In other words, it can be exploratory-descriptive, analytical-in-depth, explanatory-experimental, evaluative.

What changes is the role of the focus group design. In a mixed-methods research design, there are other recommendations to be followed.

Before starting mixed-methods research, the researcher must ask himself/herself two basic questions:

  • In my mixed-methods research, what is the combination of techniques for?
  • How can I enhance the focus group’s distinctive features in my mixed-methods research?

On the basis of these two questions it is possible to identify the roles of the ...

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