Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Designing a Focus Group Research

Designing a Focus Group Research

When starting research, it is crucial to know how many focus groups to perform, what criteria to use to select the groups, how to draw-up the discussion outline and so on. In order to know what choices are the best, however, the researcher needs to have a strategy, which first of all means drawing up a good research design. The research design is like an action plan. There is no perfect action plan that is suitable for every occasion.

Before starting research with focus groups, it is necessary to set up a plan. First of all, the researcher must ask himself/herself some basic questions:

  • What are the goals of my research?
  • What use of the focus group is ...
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