Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Dealing with Ethical Challenges

Dealing with Ethical Challenges

Focus groups, like other ‘emic’ research techniques, can seem quite informal. Indeed, some of the best groups can resemble a group of friends chatting more than a formal information collection effort. However, researchers always need to remember that in focus groups the same ethical requirements apply as in other research methods.

In this chapter, we will focus on ethical issues. In particular, we will try to answer the following three questions:

  • How do general ethical principles apply to the focus group?
  • What specific ethical challenges are encountered at different stages of research with focus groups?
  • What ethical issues does an online focus group have to deal with?

Therefore, ethical questions will be addressed with a practical approach, trying to predict the most ...

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