Drawing on the authors’ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ‘expert advice’ and ‘concepts and theories’ boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Interpreting and Reporting the Focus Group Results

Interpreting and Reporting the Focus Group Results

Having analysed the information, the researcher has to draw conclusions and present the results of his/her research. The questions that may arise are different. For example, the researcher can ask himself/herself: What consequences can I draw from my research? Can the results of my research be generalized, or are they considered valid for similar cases as well? Also, how can I write a research report? How can I make the results of my research understandable?

In this chapter, we address these questions. In the first part, we will try to understand how the results of the focus group analysis are interpreted, examining the logics of inference and the ways in which the ...

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