Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

Examples Of Conversation Analytic Studies

CA research on institutional talk provides a crucial resource that you can draw upon when conducting your research. However, as noted in previous chapters, there is also a growing body of CA studies in business and management research that not only contribute to the CA literature on institutional talk but also offer distinctive theoretical contributions to business and management knowledge. In this chapter, we will provide an overview of these studies and present examples that can help frame your research questions and illustrate how you can use CA to address areas of inquiry in the field of business and management. The areas we will focus on are as follows:

  • Leadership and influencing
  • Decision-making
  • Emotion
  • Performance appraisal
  • Sales and service work.

Leadership and Influencing

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