Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

Conducting Research Using Conversation Analysis

Conducting Research Using Conversation Analysis

In this chapter, we provide a step-by-step guide to conducting a CA study. The design of a CA study is similar to that of many qualitative research designs and, as indicated in Chapter 3, includes the following features: formulating initial research questions, obtaining or making recordings of naturally occurring social interactions, transcribing data, using inductive analytic strategies and drawing out the theoretical contribution of the findings. In the sections that follow, we discuss the specific steps involved in CA research; however, it is important to remember that in practice CA studies are often iterative, involving researchers moving back and forth between the stages we describe as new findings and observations emerge.

Steps Involved in CA Research

As indicated in Chapter 1, ...

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