Summary
Contents
Subject index
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.
Basic Components Of Conversation Analysis
Basic Components Of Conversation Analysis
In this chapter we examine CA methodology in more detail. We will consider why CA researchers insist on the use of audio and video recordings to study talk in interaction and discuss how they approach the tasks of analysing and transcribing these data. The chapter is structured under the following headings:
- Using recording technologies
- Formulating research questions
- Transcribing recordings
- Focus of analysis
- Modes of analysis
- Constraints on analysis
- Analysing talk in institutional settings.
Using Recording Technologies
CA researchers argue that, for the analysis of social interaction, audio and video recordings of naturally occurring social interaction offer several important advantages over alternative sources of data, such as responses to questionnaires, interview data, observational studies relying on field notes or coding procedures, idealized or invented examples based on the researcher’s ...
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