Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.


Conversation analysis (CA) is an approach to the study of everyday instances of human social interaction that is used in many areas of research, including sociology, psychology, various subfields of linguistics, communication studies, media studies, education, computer science as well as business and management research. CA is primarily concerned with studying talk-in-interaction, but it also considers the nonverbal aspects of social interaction such as gaze direction, gestures and body movement and how verbal and nonverbal features of interaction relate to one another. It involves detailed analysis of audio or video recordings of naturally occurring social interaction, focusing on observable interactional phenomena such as how people allocate turns at talk, how they introduce and change topics, how they handle disagreements, and how they repair ...

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