Written by a leading authority, Thinking Ethnographically discusses a wide range of analytic ideas that can and should inform ethnographic analysis. In introducing the notion of “granular ethnography” it argues for an approach to qualitative research that is sensitive to the complexities of everyday social life. A much-needed antidote to superficial research and analysis, the text deals not merely with the practical methods of fieldwork, but with the far more ambitious enterprise of turning ethnographic data into productive ideas and concepts. Author Paul Atkinson enables us not merely to do ethnography, but truly to think ethnographically. His book will prove invaluable to students and researchers across the social sciences.


It is hard enough to sustain a period of long-term fieldwork, and for many the process of ‘writing up’ field research is even more demanding. At least the fieldwork itself can be engaging, fun, sociable. Sitting at a desk, tapping away at a keyboard, is rarely any of those things. It is even worse if one has little or no idea of how to organise one’s thoughts. In an ideal world, by the time we have finished our fieldwork, our ideas will have been developing and crystallising. In reality, there is often a period of hard thinking to be done. That is why we need a repertoire of ideas. As I have explained already, nobody should regard this collection of ideas as a ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles