- Are you confused by academic jargon? - Do you know your `discourse' from your `dialectic'? - Can you tell the difference between `anomie' and `alienation'? The Social Science Jargon Buster tackles the most confusing concepts in the social sciences, brea


Core definition

A thesis which argues that society and social relationships are taking on the characteristics of the fast-food industry, that is efficiency, calculability, predictability, and control.

Longer explanation

According to George Ritzer, author of The McDonaldization of Society (1995 2004), the McDonald's formula is efficiency – ...

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