Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 8: Observations on the Historical Development of Polling
Observations on the Historical Development of Polling
A variety of researchers have placed the beginnings of survey research in many places. Old questionnaires from centuries ago, reminiscent of modern-day queries, form part of survey research's history. But much of the development of survey research as we know it today came from social research, from government, from the business world, including the world of journalism. Solving problems and gaining understanding about people are part of all those disciplines. Sometimes the most mundane reasons led to major advancements in the field.
There are multiple reasons for the development of survey research – the curiosity and policy interests of governments to count the citizenry or attempt to determine their needs, ...