Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

Challenges of Comparative Survey Research

Timothy P. Johnson Michael Braun


The origins of comparative survey research date back to the late 1940s (Smith, 2010). From those earliest experiences, the dangers of uncritically exporting social science research methodologies to new cultures and social environments were quickly recognized (c.f., Buchanan and Cantril, 1953; Duijker and Rokkan, 1954; Wallace and Woodward, 1948–1949; Wilson, 1958). Over the ensuing decades, the research literature began to demonstrate increasing awareness of both the opportunities and challenges of comparative survey research (Bulmer and Warwick, 1993; Casley and Lury, 1981; Cicourel, 1974; Frey, 1970; Przeworski and Teune, 1970; Tessler et al., 1987; van de Vijver and Leung, 1997; van Deth, (2013 [1998]). Today, the ...

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