Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 3: Total Survey Error: A Paradigm for Survey Methodology
Total Survey Error: A Paradigm for Survey Methodology
Survey research began as a very practical enterprise, gathering facts and opinions from a large number of respondents, but with little underlying theory. As will be shown in this chapter, the ‘Total Survey Error’ approach (TSE) has been devised as an inclusive paradigm for survey research to guide the design of surveys, critiques of survey results, and instruction about the survey process. This chapter will review the TSE approach and place it within the broader concern for achieving a ‘Total Survey Quality’ (TSQ) product.
TSE emphasizes the trade-offs that are required in conducting surveys. Whenever a researcher conducts any type of ...