Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

The Globalization of Surveys

The Globalization of Surveys

Tom W. Smith Yang-chih Fu


As both a product of and facilitator for globalization, survey research has been expanding around the world. Even before the invention and transmission of national and cross-national surveys, Western scholars and missionaries who visited other areas of the world often conducted or facilitated small-scale surveys in an effort to better understand the local societies. For example, even though the first nationwide survey in the most populous China was not implemented until 2004 by the Chinese General Social Survey, local social surveys had been carried out under the guidance of individual American scholars as early as 1917–1919 near Beijing (; Han, 1997). The continued, more collective efforts ...

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