Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 38: Another Look at Survey Data Quality
Another Look at Survey Data Quality
There are numerous factors contributing to poor survey data quality are numerous, some of which have been detailed in stdies of total ... total survey error (see Groves, 2004, as well as Chapters 3 and 10 in this Handbook). Some ingredients, such as producing equivalent meanings in cross-national research conducted in different languages, have technical remedies, such as back translations. Others, such as the optimal number of response options (see Alwin, 1997 for an example), or what factors increase the response rate (see Groves et al., 2004) are better resolved by empirical research than theoretical arguments.
In this chapter we focus on the three actors involved in ...