Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

Chapter 1: Survey Methodology: Challenges and Principles

Survey Methodology: Challenges and Principles

Dominique Joye Christof Wolf Tom W. Smith Yang-chih Fu


There are a lot of reasons to publish a new handbook of survey methodology. Above all, the field of survey methodology is changing quickly in the era of the Internet and globalization. Furthermore, survey methodology is becoming an academic discipline with its own university programs, conferences, and journals. However, survey methodology could also be seen as a bridge between disciplines, resting on the shared methodological preoccupations between specialists of very different fields. These are some of the challenges we are addressing here.

Discussing the actual practices in many contexts is an invitation to think ...

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