Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 28: Incentives as a Possible Measure to Increase Response Rates
Incentives as a Possible Measure to Increase Response Rates
Even if surveys are seen as a highly standardized process, there is still considerable scope for adaptation and tailoring in order to optimize quality. Measures to increase response rates, including incentives, are part of this and will be discussed in this chapter. When deciding if an incentive could be used and how it should be distributed, survey designers have to consider three characteristics of the survey process, related to diversity.
First, surveys are diverse in their length, their modes, their aims, their sponsors, etc. Second, the contexts in which surveys take place are various, from urbanized areas to rather isolated places, from ...