Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 25: Survey Fieldwork
Broadly speaking, fieldwork is the collection of any kind of information about any kind of observational units, with the exception of research conducted in a laboratory and desk or library research. In survey research, fieldwork in its simplest form is the administration of a questionnaire to a group of target persons, where the target persons may respond on behalf of different types of entities such as individuals, households, or organizations.
At first sight, conducting fieldwork seems straightforward. The researcher has developed a questionnaire, which is presented to a sample of units (typically persons) to be interviewed. In practice, you will soon discover that, if you are interested in obtaining valid data, planning, managing, and monitoring ...