Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

Questionnaire Pretesting

Gordon B. Willis


Survey pretesting can be conceptualized as product testing prior to the start of production fielding of the survey – whether fielding consists of administration in households, of business entities, over the telephone, via the Web, or in some other manner. Pretesting is conducted in order to detect and remediate problems before a standardized set of procedures is finalized, and is therefore distinguished from subsequent evaluation methods devoted to quality assessment within the fielded survey environment, as described by Esposito and Rothgeb (1997). Survey pretesting encompasses a range of empirical methods that are targeted towards either (a) the questionnaire instrument, or (b) other components of survey administration such as advance materials, respondent selection procedures, ...

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