Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 16: Designing Questions and Questionnaires
Designing Questions and Questionnaires
In theory, designing questions and questionnaires seems rather simple. Make a list of things you want to know and write questions about each one. A quick online search of the term ‘web survey’ will produce a number of online survey software providers using words like, ‘fast', ‘easy', ‘free', and ‘within minutes’ that suggest this is true.
The result is a strong sense that anyone can design questions and questionnaires; it is easy. But anyone who has ever thoughtfully designed a survey will know that, in reality, it requires one to make countless important decisions. For this reason, entire books have been written on how to do it well, and even seemingly simple decisions, ...