Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

Cognitive Models of Answering Processes

Kristen Miller Gordon Willis


Understanding the various aspects of the survey process that can impact data quality is key to effective survey research. One of the most salient factors related to data quality is the process by which respondents interpret survey questions and formulate answers. Examining question response provides a basis for determining whether or not questions capture the intended construct and also provides direction as to how resulting data should be analyzed.

This chapter describes two theoretical approaches for understanding the question response process: a psychological approach and a socio-cultural approach. We first briefly recount the history of cognitive theory as it applies to the question response process, and then discuss ...

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