The Second Edition of The SAGE Handbook of Qualitative Research in Psychology provides comprehensive coverage of the qualitative methods, strategies, and research issues in psychology. Qualitative research in psychology has been transformed since the first edition's publication. Responding to this evolving field, existing chapters have been updated while three new chapters have been added on Thematic Analysis, Interpretation, and Netnography. With a focus on methodological progress throughout, the chapters are organised into three sections: Section One: Methods Section Two: Perspectives and Techniques Section Three: Applications In the field of psychology and beyond, this handbook will constitute a valuable resource for both experienced qualitative researchers and novices for many years to come.
Chapter 22: Netnography: Radical Participative Understanding for a Networked Communications Society
Netnography: Radical Participative Understanding for a Networked Communications Society
The great American psychologist William James (1976, p. 22) wrote that ‘To be radical, an empiricism must neither admit into its constructions any element that is not directly experienced, nor exclude from them any element that is directly experienced'. In this chapter, I explore the contention that netnography, a form of participatory online research, is a radical empiricist technique for the conduct of psychological research in James's sense that it includes the direct experience of the researcher. In addition, netnography is a participative technique in the same sense that Rogerian humanistic psychology is participative. That is, it allows and encourages the researcher to gradually join the expansive encounter group ...