The Second Edition of The SAGE Handbook of Qualitative Research in Psychology provides comprehensive coverage of the qualitative methods, strategies, and research issues in psychology. Qualitative research in psychology has been transformed since the first edition's publication. Responding to this evolving field, existing chapters have been updated while three new chapters have been added on Thematic Analysis, Interpretation, and Netnography. With a focus on methodological progress throughout, the chapters are organised into three sections: Section One: Methods Section Two: Perspectives and Techniques Section Three: Applications In the field of psychology and beyond, this handbook will constitute a valuable resource for both experienced qualitative researchers and novices for many years to come.
Chapter 20: Social Representations
Since its inception and elaboration by Moscovici (1961, 1963) over fifty years ago, the theory of social representations has become an important framework for researchers all over the world. ‘Social Representations’ is neither a label for a methodological approach nor for a particular method. The term ‘Social Representations’ denominates a research perspective, which originates broadly (although not exclusively) from social psychology, but has also been adopted in other areas of research, including health psychology, education and developmental psychology. The first study that both defined and described social representations (Moscovici, 20081) focused on understandings of psychoanalysis, and was a quantitative content analysis of the press combined with a representative survey. From ...