How we understand and define qualitative data is changing, with implications not only for the techniques of data analysis, but also how data are collected. New devices, technologies and online spaces open up new ways for researchers to approach and collect images, moving images, text and talk. The SAGE Handbook of Qualitative Data Collection systematically explores the approaches, techniques, debates and new frontiers for creating, collecting and producing qualitative data. Bringing together contributions from internationally leading scholars in the field, the handbook offers a state-of-the-art look at key themes across six thematic parts: Part I Charting the Routes Part II Concepts, Contexts, Basics Part III Types of Data and How to Collect Them Part IV Digital and Internet Data Part V Triangulation and Mixed Methods Part VI Collecting Data in Specific Populations

Collecting Qualitative Data from Facebook: Approaches and Methods

Collecting Qualitative Data from Facebook: Approaches and Methods

Hannah Ditchfield Joanne Meredith


There is a growing use of the Internet for social research, particularly for the collection of qualitative data. It is a fertile ground for such data, with textual material such as videos, blog posts, comments, social networking posts and so on, all becoming part of the expanse of qualitative material online. More recently, online content has become more multimodal with pictures, videos and audio being used in combination with the written, or typed, word (Herring, 2015). There are, then, numerous data types and, as a result, there appear to be no standardised procedures for collecting online qualitative data (Hewson, 2008).

There have been a number ...

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