How we understand and define qualitative data is changing, with implications not only for the techniques of data analysis, but also how data are collected. New devices, technologies and online spaces open up new ways for researchers to approach and collect images, moving images, text and talk. The SAGE Handbook of Qualitative Data Collection systematically explores the approaches, techniques, debates and new frontiers for creating, collecting and producing qualitative data. Bringing together contributions from internationally leading scholars in the field, the handbook offers a state-of-the-art look at key themes across six thematic parts: Part I Charting the Routes Part II Concepts, Contexts, Basics Part III Types of Data and How to Collect Them Part IV Digital and Internet Data Part V Triangulation and Mixed Methods Part VI Collecting Data in Specific Populations

Collecting Media Data: TV and Film Studies

Lothar Mikos


In this chapter I will focus on the collection of media data for textual analysis in film and television studies. While qualitative reception studies use the classic methods of qualitative social research (such as narrative interviews, see Murray, Chapter 17, this volume; group discussions, see Morgan and Hoffman, Chapter 16, this volume; and ethnographic observation, see Buscatto, Chapter 21, this volume), text-analytical studies follow the methods of film and television analysis (Mikos, 2014), qualitative content analysis (Schreier, 2014), discourse analysis (Willig, 2014; see Rau et al., Chapter 19, this volume), conversation analysis (Toerien, 2014; see Jackson, Chapter 18, this volume), the documentary method (Bohnsack, 2014) and the methods of cultural studies ...

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