How we understand and define qualitative data is changing, with implications not only for the techniques of data analysis, but also how data are collected. New devices, technologies and online spaces open up new ways for researchers to approach and collect images, moving images, text and talk. The SAGE Handbook of Qualitative Data Collection systematically explores the approaches, techniques, debates and new frontiers for creating, collecting and producing qualitative data. Bringing together contributions from internationally leading scholars in the field, the handbook offers a state-of-the-art look at key themes across six thematic parts: Part I Charting the Routes Part II Concepts, Contexts, Basics Part III Types of Data and How to Collect Them Part IV Digital and Internet Data Part V Triangulation and Mixed Methods Part VI Collecting Data in Specific Populations

Doing Ethnography: Ways and Reasons

Marie Buscatto


More than a century ago, anthropologists adopted ethnography as their main method (Taylor, 2002). Early on, they defined general scientific principles guiding the study of ‘foreign’ societies (Gobo, 2008). But ethnography has, also very early on, been adopted by other disciplines, such as sociology, opening new ways to study contemporary societies (Madge, 1963). For instance, at the end of the nineteenth century, Frederick W. Taylor founded his ‘scientific method’ based on his personal observation of workers (see Wästerfors, Chapter 20, this volume). In the 1920s Elton Mayo and his colleagues founded the ‘Human Resources School’ following the ‘Hawthorne experiment', which was mainly based on observations led among workers in a plant.1 After World ...

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