Summary
Contents
Subject index
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
Introduction
Introduction
For many years the social sciences have been characterized by a restricted approach to the application of statistical methods. These have emphasized the use of analyses based on the assumptions of the parametric family of statistics, particularly for multivariate data. Where methods have been used ...
- Loading...