Summary
Contents
Subject index
Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires, and `professionals' whose job is to skew focus group responses. Top international researchers from both academia and practice have come together here to provide a broad range of ideas and applications.
Advanced Techniques and Technologies in Online Research
Advanced Techniques and Technologies in Online Research
During the past 10 years, online survey | methods have produced the most revolutionary changes in survey research ever experienced. Technological developments in Internet survey software have enabled personalized and dynamic surveys at a level of sophistication never ...
- Loading...