Summary
Contents
Subject index
Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires, and `professionals' whose job is to skew focus group responses. Top international researchers from both academia and practice have come together here to provide a broad range of ideas and applications.
Online Marketing Research
Online Marketing Research
Background and Overview
The Online Research Evolution
The use of the Internet for marketing research has grown significantly over the past several years. The industry newsletter Inside Research, which surveys firms to track the amount of money spent on ...
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