Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires, and `professionals' whose job is to skew focus group responses. Top international researchers from both academia and practice have come together here to provide a broad range of ideas and applications.

Advanced Regression Models

RaghuramIyengarUniversity of Pennsylvania
SunilGuptaColumbia University

The previous chapter covered the basics of the powerful and yet simple technique of ordinary least squares (OLS). It was noted that the mathematical relationship between the dependent variable for an observation yt at time t and a vector of independent variables xt ...

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