A significant new way of understanding contemporary capitalism is to understand the intensification and spread of data analytics. This text is about the powerful promises and visions that have led to the expansion of data analytics and data-led forms of social ordering. It is centrally concerned with examining the types of knowledge associated with data analytics and shows that how these analytics are envisioned is central to the emergence and prominence of data at various scales of social life. This text aims to understand the powerful role of the data analytics industry and how this industry facilitates the spread and intensification of data-led processes. As such, The Data Gaze is concerned with understanding how data-led, data-driven and data-reliant forms of capitalism pervade organisational and everyday life. Using a clear theoretical approach derived from Foucault and critical data studies the text develops the concept of the data gaze and shows how powerful and persuasive it is. It’s an essential and subversive guide to data analytics and data capitalism.

The Diagnostic Eye: The Professional Gaze of the Data Analyst and the Data Engineer

The Diagnostic Eye: The Professional Gaze of the Data Analyst and the Data Engineer

I look for someone who is willing to look to take data and make it sing. (A company CEO talking about data analysts)1

In the early 1980s, as part of a thought experiment, the data processing expert D.R. Howe conjured an imaginary manufacturing company, Torg Ltd. Howe was interested in using this imaginary company to explore the possibilities of combining data analysis with database design. Howe (1983: 3) used this ‘mythical’ manufacturing company to ask ‘what is non-redundant data? Why share it? What problems arise in sharing data and how can they be overcome?’ The imagined company, we are told, proceeded with some caution, aware, as they were, that ‘many pitfalls ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles