A significant new way of understanding contemporary capitalism is to understand the intensification and spread of data analytics. This text is about the powerful promises and visions that have led to the expansion of data analytics and data-led forms of social ordering. It is centrally concerned with examining the types of knowledge associated with data analytics and shows that how these analytics are envisioned is central to the emergence and prominence of data at various scales of social life. This text aims to understand the powerful role of the data analytics industry and how this industry facilitates the spread and intensification of data-led processes. As such, The Data Gaze is concerned with understanding how data-led, data-driven and data-reliant forms of capitalism pervade organisational and everyday life. Using a clear theoretical approach derived from Foucault and critical data studies the text develops the concept of the data gaze and shows how powerful and persuasive it is. It’s an essential and subversive guide to data analytics and data capitalism.

Envisioning the Power of Data Analytics: The Data Imaginary

Envisioning the Power of Data Analytics: The Data Imaginary

Claims that data can answer our dreams of an ideal lifestyle/body/organisation/performance/nation/future/economy/environment/other (delete as appropriate) are not hard to find. We are often confronted with such dreams. We are surrounded by powerful visions of what data can achieve, what they can solve, how they might help us to thrive, what they are able to reveal and how they are able to make us more informed, efficient or better at things. This might not even be something that we really notice, especially as the envisioning of the possibilities provided by data is both familiar and often neatly integrated into some particular issue or other. But what agendas underpin such dreamwork? What are these claims being used to ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles