Summary
Contents
Subject index
Presents the very latest methodological knowledge on surveys. Provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.
Survey Interviewing
Survey Interviewing
Interviewers affect survey estimates in three ways: They play a major role in the response rate that is achieved, they are responsible for training and motivating respondents, and they must handle their part of the interview interaction and question-and-answer ...
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