Research has yielded many clues about how survey questions “behave,” and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated. This volume should be useful to social scientists and others who design survey questionnaires.

The Tools at Hand

Every questionnaire must, finally, be handcrafted. It is not only that questionnaire writing must be “artful”; each questionnaire is also unique, an original. A designer must cut and try, see how it looks and sounds, see how people react to it, and then cut again, ...

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