Research has yielded many clues about how survey questions “behave,” and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated. This volume should be useful to social scientists and others who design survey questionnaires.

The Experimental Evidence

Informal knowledge and personal experience have played a larger role in the design of survey questions than formal results from split sample experiments, probably because the implications for practice from such experiments are not always clear. Yet, important practical guidance can be ...

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