Research has yielded many clues about how survey questions “behave,” and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated. This volume should be useful to social scientists and others who design survey questionnaires.

Strategies of Experience and Research

The Enduring Counsel for Simplicity

Surveys and polls have become a staple of American cultural life in the course of the past 40–50 years. There are now burgeoning archives of survey data—banks of questions, whole studies to be replicated, ...

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