This clear, straightforward textbook embraces the practical reality of actually doing fieldwork. It tackles the common problems faced by new researchers head on, offering sensible advice and instructive case studies from the author’s own experience. Barbara Czarniawska takes us on a master class through the research process, encouraging us to revisit the various facets of the fieldwork research and helping us to reframe our own experiences. Combining a conversational style of writing with an impressive range of empirical examples she takes the reader from planning and designing research to collecting and analyzing data all the way to writing up and disseminating findings. This is a sophisticated introduction to a broad range of research methods and methodologies; it will be of great interest to anyone keen to revisit social research in the company of an expert guide.

Text Analyses

Text Analyses

There is a host of options for anyone who wants to undertake a close reading of texts from the field. I mention only the most common in this chapter: rhetorical analysis, two versions of structuralist analysis, semiology-inspired analysis, and poststructuralist analysis. One option can be chosen or they can be combined, the choice fitting the research problem and the researcher’s preferences. Because excellent instructions on how to proceed exist elsewhere, this chapter contains but a short introduction to each approach, complemented by an extended list of further readings.

Rhetorical analysis

Rhetoricians (e.g. McCloskey, 1985/1998) will tell you that narrative analysis is but a part of rhetorical analysis; indeed, narratio is the second part of a six-part classical oration. Narratologists will tell you that rhetorical ...

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