This book provides researchers, evaluators, and graduate students with a user-friendly presentation of Campbell s essential work (including his latest thoughts on some of his classic works) in social measurement. The book includes Campbell s arguments as to why qualitative approaches belong with quantitative ones as the assumptive background to relevant quantitative measures, his debate with deconstructionists and social constructionists on measurement validity, and an expansion and further explanation of his multitrait-multimethod matrix. By including overviews for each part and article as well as provide social scientists with useful insights into Campbell s papers in a format accessible to advanced undergraduate and graduate students.
Indirect Attitude Measures
This chapter, which appeared in 1970, updated a 20-year-old review of disguised and projective measures of social attitudes (Campbell, 1950). Many of the reasons for positive evaluation of indirect attitude measures still remain. At their best, they are ...