This book provides researchers, evaluators, and graduate students with a user-friendly presentation of Campbell s essential work (including his latest thoughts on some of his classic works) in social measurement. The book includes Campbell s arguments as to why qualitative approaches belong with quantitative ones as the assumptive background to relevant quantitative measures, his debate with deconstructionists and social constructionists on measurement validity, and an expansion and further explanation of his multitrait-multimethod matrix. By including overviews for each part and article as well as provide social scientists with useful insights into Campbell s papers in a format accessible to advanced undergraduate and graduate students.
Overview of Chapter 7
This chapter, written by Webb, Campbell, Schwartz, Sechrest, and Grove, deals with unobtrusive measures, their usefulness, and some of the methodological issues associated with them. Measurement always involves comparison. Three approaches help social scientists to ...