Ethnographic fieldwork and formal linguistic analysis have traditionally been thought to be diametrically opposed. In this provocative analysis Peter Manning argues that these methods of qualitative research are complementary. After examining the potential benefits and limitations of each method of analysis, the author shows how a synthesis of the two is more powerful than either alone.
Semiotics is primarily a mode of analysis that seeks to understand how signs perform or convey meaning in context. Although semiotics has been associated with rather precious topics and debates, it is inherently practical in the same sense that knowing a language is essential to displaying cultural competence. ...