Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type.

Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.

Preparing to Make Sampling Choices

What you will learn in this chapter:

  • Milestones in the history of sampling
  • Major steps in selecting a sample
  • Preparations important for making sampling choices
  • Guidelines for preparing to make sampling choices


The key to good research is preparation, preparation, and preparation. Hence, the key to making good sampling choices is preparation, preparation, and preparation. Sampling may be defined as the selection ...

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