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The Method of Netnography

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The Method of Netnography
The Method of Netnography,’ RobertKozinetsNetnography: Doing Ethnographic Research Online (London: SAGE, 2010), pp. 58–73. Published by SAGE Publications Ltd. Reprinted with permission.
The Process of Ethnography and Netnography

Ethnography and netnography should work in concert to illuminate new issues ...

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